Wednesday, 11 September 2013

David Jones Grand Opening Malvern Central

For the past week an a half, I have been super busy at Malvern preparing the new David Jones store that opens very soon. As I already work within the company, I got offered the opportunity to Visual Merchandise the store. Unpacking / tagging stock, dressing mannequin, setting up displays etc.
It definitely was blood, sweat and tears and maybe a few smashed fixtures in the making haha.

The store is quite small, but its amazes me how they got everything to fit. Its planned amazingly, the fixtures are kept simple but detailed and the lights are wow! Each area has a different light shade. I was obsessed with the kids lights. If you vist the store, make sure you look at every shade. While I was there, I couldn't help but take photos, thought id share 4 snaps from the new store.

Kids Clothing Area. Check Out Those Lights?
Mens Denim Wall - Unfinished
Ladies Dressing Room


Ladies Ted Baker Accessories


Anyways, now the store is having its GRAND OPENING!
come celebrate with David Jones & the Malvern Team on Thursday 12th to Sunday 15th of September for a 4 day jammed packed of offers, shows and workshops.


Join David Jones / Malvern Team on Thursday 12 September at 9am for the official opening ceremony of David Jones Malvern Central with special guest David Jones Brand Ambassador, Megan Gale.
Following the official opening, the new David Jones Malvern Central store will celebrate with a weekend of instore activities including:

Thursday 12 September
  • 9am: Official opening ceremony featuring David Jones Brand Ambassador Megan Gale
  • 10am-10.30am: Instore signing with David Jones Brand Ambassador, Megan Gale
  • 10am-2pm: Bra fittings by Calvin Klein, Elle Macpherson Intimates and Simone Pérèle
  • 10am-2pm: Clarks children’s shoe fittings
Friday 13 September
  • 10am-2pm: Bra fittings by Berlei, Calvin Klein and Elle Macpherson Intimates
  • 10am-2pm: Clarks children’s shoe fittings
Saturday 14 September
  • 10am-2pm: Bra fittings by Berlei, Calvin Klein and Elle Macpherson Intimates
  • 10am-2pm: Clarks children’s shoe fittings
  • 10.30am-11am, 11.30am-12noon, 12.30pm-1pm: Meet and Greet with Lalaloopsy
  • 11.30am & 1.30pm: David Jones Fashion Parade featuring Spring Summer fashion and racing trends
  • 2pm-3pm: Napoleon Perdis beauty trend workshop
  • 3pm-4pm: Meet the milliners and get great fashion advice for the racing season
Sunday 15 September
  • 10am-2pm: Bra fittings by Elle Macpherson Intimates
  • 10.30am-11am, 11.30am-12noon, 12.30pm-1pm: Meet and Greet with Lalaloopsy
Also, enjoy many great offers, gifts with purchases and more.

Click HERE to see what great offers are available